HEPECO.IR
Project Definition: Branding for Cruise Energy (Subsidiary of Hafez Sustainable Energy Holding)
Introduction and Objectives: The branding project for Cruise Energy aimed to create an innovative and sustainable identity in the energy storage and optimization market, with a focus on producing advanced chillers that store 95% of energy and reduce costs by 75%, as the star products. Cruise Energy, a subsidiary of Hafez Sustainable Energy Holding, is not just a manufacturer, but a visionary partner for industries and buildings that, with green technologies, gifts customers a sense of efficiency, savings, and environmental responsibility – a place where every system takes a step toward a brighter, low-consumption future. Challenge: Competition in the sustainable energy market and the need to differentiate through a strong digital presence and seamless experience. Objectives: Increase brand awareness, strengthen digital presence, and create a seamless experience from visual identity to online ordering for industrial audiences such as industries, engineers, and environmental organizations.
Scope of Work:
- Brand Identity and Brand Book: Logo design inspired by clean energy flow and sustainability, green, blue, and white color palette to convey a sense of innovation and trust, along with a comprehensive visual, typography, and tone guide for use across all channels.
- Packaging: Protective, efficient, and branded designs for chiller equipment and energy storage systems, emphasizing transport safety, performance preservation, and attractive visuals that highlight the benefits of 95% energy storage and 75% cost reduction.
- Website: Development and optimization of e-commerce site with detailed product lists, "About Us" section for the brand story (as a subsidiary of Hafez Sustainable Energy Holding focused on consumption optimization), SEO for keywords like "energy storage chiller" and "industrial energy consumption optimization", and mobile-friendly UX for technical inquiries and easy ordering.
Results:
- Significant growth in brand awareness through digital presence, with increased visits and engagement rates higher than the industry average.
- Increased website traffic and online inquiries through direct contacts and technical consultations.
- Positive feedback on visual identity and products, which strengthened market share in energy storage and increased industrial customer loyalty.
Conclusion: We transformed Cruise Energy into a leading brand in energy storage and optimization with a dynamic digital presence and focus on green innovation. At [Your Company Name], we build brands that create a sense of sustainability and long-term ROI.
