OLIVITA.IR

Project Definition: Complete Branding for Olivita (olivita.ir)

Introduction and Objectives: The comprehensive branding project for Olivita aimed to create a modern and health-focused identity in the market for fresh salads and light meals, with a focus on Olivier salad and macaroni as the menu stars in the concept of salad bar and nutritious appetizers. Olivita is not a fast food, but a welcoming sanctuary for healthy eating that, with fresh and high-quality ingredients, gifts customers a sense of positive energy, freshness, and deep satisfaction – a place where every bite creates a moment of joy and vitality. Challenge: Competition in the healthy food market and the need to differentiate through convenience and a delightful experience. Objectives: Increase brand awareness, strengthen digital presence, and create a seamless experience from packaging to online ordering for urban health-conscious audiences.

Scope of Work:

• Brand Identity and Brand Book: Logo design inspired by freshness and vitality, green and white color palette to convey a sense of naturalness and purity, along with a comprehensive visual, typography, and tone guide for use across all channels.
• Packaging: Comfortable, portable, and eco-friendly designs for ready-made salads, emphasizing freshness preservation, food safety, and attractive visuals that highlight the quality of raw materials.
• Social Marketing: Instagram strategy with visual content (product photos, simple recipes, and customer interactions), community-oriented campaigns (such as #HealthyIranianSalad), and integration with delivery platforms for seasonal promotions.
• Website: Development of e-commerce on olivita.ir with detailed product listings, "About Us" section for the brand story, SEO for keywords like "ready Olivier salad" and "Iranian macaroni salad", and mobile-friendly UX for easy ordering.

Results:

• Significant growth in brand awareness through social media, with increased followers and engagement rates higher than the industry average.
• Increased website traffic and online sales through delivery orders.
• Positive feedback on packaging and product variety, which strengthened market share in healthy salads and increased urban customer loyalty.

Conclusion: We transformed Olivita into a leading brand in fresh salads and healthy meals with a dynamic digital presence and focus on health and convenience. At [Your Company Name], we build brands that create a good feeling and sustainable ROI.